In my professional opinion, I'd suggest being open to reasonable offers. If you aren’t comfortable with the haggling scenario, you will need to put in your ad that you are "firm on the price".
Make sure you don’t go too overboard with padding the price, or it may deter possible buyers from even contacting you. Knowing this, you may want to strategize and maybe list the piano for a slightly higher price than what you’re actually comfortable selling the piano for.
It is totally normal etiquette in this process. In some cases you may get a buyer that is prepared to pay you the exact price you are asking for your piano with no haggling at all, but in most cases you’re likely going to receive an offer that is lower than your advertised asking price. With selling anything in an online classifieds environment, you’ll need to expect some level of haggling. When it comes to selling your piano yourself online, you will likely net more money than you would selling with a piano dealer, but be prepared to correspond over email and phone with buyers to answer questions, show the piano in person, possibly multiple times, with multiple prospective buyers. If you opt for a written appraisal, this will help you substantially in justifying your asking price to prospective buyers, and it will give your buyers more confidence in purchasing your piano. With a typical appraisal service, you’ll also be informed of exactly what sort of mechanical condition your piano is in. The insurance replacement value of the piano will likely be much higher than the actual resale value. You’ll also need to be clear when working with the tuner that you are hoping for the resale value of the piano, not just the insurance value. Finding a tuner that works with a local dealer or sells pianos themselves might be helpful. Sometimes tuners can be very familiar with working on pianos, but a little less familiar with retail values. Working with piano tuners in assigning value can be a little tricky. This will be a service that you will need to pay for, and the going rate varies depending on the tuner you are working with, and whether you would like a verbal or written appraisal. Another helpful route in determining the value of your piano would be to have a piano tuner / technician come out to appraise the piano. It would probably be a good idea to call a second or even a third dealer to make sure you’re getting a fairly accurate consensus. During this phone call you can also ask what sort of ballpark price they might be willing to purchase or consign the piano from you at. If you approach your conversation with the store casually and politely, and let them know upfront that you are hoping to sell the piano on the private market and would like to know their opinion of private market value, they will probably give you a fairly honest and accurate answer. If you have a piano that is on the newer side of the equation, call your local piano dealer and ask what they think the piano would be worth on the private market. With newer pianos (20 years and newer) it’s a little more straight forward to determine resale value than with vintage or antique pianos. There are two ways that are most helpful in getting an accurate estimate on piano value, The value of a specific piano model can vary dramatically depending on the condition of the piano, the finish of the piano or even the region of the country that the piano is located. There are several factors that weigh in when trying to determine the resale value of a piano. This is a bit of a loaded question, and there is an element of subjectivity to it, but the first thing you’ll need to establish is the price you are going to aim to sell your piano for.
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What is your piano worth? - How to determine the value of your piano.
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